TV spots by stars like Yao Ming, Jackie Chan, and Li Bingbing have gained widespread publicity and are helping to shift policy in China, contributing to a landmark announcement by the government that it will phase out the country’s ivory industry.
Poaching elephants for ivory has risen to historical levels over the last several years. In 2013 alone, at least 33,000 elephants were illegally killed, equating to one elephant every 16 minutes. At these rates, a world without elephants in our lifetime is a possibility.
WildAid’s mission is to end the illegal wildlife trade in our lifetimes, and to work towards a world where people no longer buy wildlife products such as shark fin, elephant ivory and rhino horn. While most wildlife conservation groups focus on protecting animals from poaching, WildAid works to reduce global consumption of wildlife products by persuading consumers and strengthening enforcement.