DiCaprio serves as global ambassador for IFAW’s Animal Action program – an international public awareness and education initiative that reaches more than five million young people and their families in more than 18 countries worldwide each year. Now in its 20th year, the campaign empowers young people around the globe to speak and act on behalf of animals.
Last year, IFAW’s Animal Action program mobilized more than 50,000 students to sign pledges, create art, and write letters to help advance IFAW’s work protecting elephants from poaching, habitat loss and other threats.
While the 1989 ivory ban caused a decline in the number of elephants killed by poachers, recent years have seen a surge in mass killings of the world’s largest land animals. In the past year alone, an estimated 3,000 elephants were slaughtered for their ivory.
Supported by international criminal syndicates, the ivory is most often smuggled from Africa to China, and sold for huge profits which can fund regional conflicts before being carved into highly sought after trinkets and jewelry.
“Elephants are in crisis once again. We must come together to reduce demand for ivory in China and other countries, and to protect elephants where they live,” added DiCaprio. “We cannot continue decimating elephants and other species for products nobody needs.”
TAKE ACTION and join more than 280,000 people from around the world who have joined IFAW’s “Say NO! to Ivory” social media campaign (www.elephantmarch.com) to promote a groundswell of public support for ending all trade in ivory.